|My old karate school's crest.|
I know I'm not alone in this. We become logo hunters. Everyday we are constantly bombarded with shapes, colours and symbols and our eyes and brains have to make sense of it all. I catch myself staring a little too hard and practically testing people's patience but I guess if you don't want the attention maybe don't wear a TapOut top :)
|OK Hostel was hardly a great movie |
but the tattoo is very memorable!
At the moment, we are looking at our logo at the Labs so my eyes are extra curious. I asked Martyn for a design brief (which will remain secret!) and that was the basis for this research. I'm not a decision maker on this matter but rather I'm putting together ideas and moodboards that match what he asked for so here are some shapes I've really enjoyed recently. I wonder what you guys think.
|A simplification of the current logo|
|A playful version|
|You need a BJJ belt!|
|These flowed directly from Martyn's request. |
I like the simplicity and instant connection you form with the shape.
|The first three were less discrete and |
|Zen meet futuristic = Yoda!!!|
I don't have access to any serious photoshopping software and I leave the actual design to the pros like Meerkatsu and co. My thing is marketing and branding. I leave the real hard work to the geniuses :)
*Social marketing is the marketing of a behaviour rather than a product per se (e.g. safe sex, exercise, smoking cessation, getting your balls / boobs checked for tumours... etc.)
Liam "The Part Time Grappler" Wandi
Proudly sponsored by Predator Fightwear: Built for the kill and Brutal TShirt: Made By Grapplers For Fighters
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