The current course I'm studying with the Open University is called Investigating Entrepreneurial Opportunities so my senses are primed for all things business-, marketing- or promotion-related.
As it so happens, I laid my eyes on a leaflet to a newly started sports club near where I live specialising in a traditional martial art and I couldn't help but dissect it to shreds with my…ehm… new found wisdom.
That's when an idea struck me: how would I design a leaflet to promote Brazilian Jiu Jitsu? A good advert should be customer-focused rather than product-central so what benefits of BJJ / Grappling would I include?
Fun: BJJ is fun! I’m yet to find something that puts me in such a great mood as training, reading about or chatting (incl. blogging) about Brazilian Jiu Jitsu.
Great work-out: Not only does it work all your energy systems, it also introduces you to the wonderful world of fitness in a very healthy and gentle way
Suitable for practically all ages as it preserves youth and longevity.
It's a sportive outlet with several opportunities to compete and measure your skillz.
Focuses on using technical skills to overcome brute strength.
It promotes a healthy attitude both on and off the BJJ mat.
It has a great community behind it, both locally and internationally.
If you have in interest in MMA then you would be crazy to think you can survive the modern competitive arena without a solid BJJ game.
How about you? If you were to design a leaflet for the BJJ academy / gym / school where you train, what would you write in it?
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