Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

BJJ Branding: Logos and patch design

I studied social marketing* as part of my university degree as marketing and branding always been a passion and in interest of mine. Symbolism is a beautiful and captivating subject and it's easy to get lost and absorbed in possible meanings of shapes and colours, no less so in the world of Brazilian Jiu Jitsu (well, Martial Arts in general). Since starting jiu jitsu, anything that looks like a triangle or a letter "G" will catch my eye just like I was addicted to kanji back in my Karate days.

My old karate school's crest.

I know I'm not alone in this. We become logo hunters. Everyday we are constantly bombarded with shapes, colours and symbols and our eyes and brains have to make sense of it all. I catch myself staring a little too hard and practically testing people's patience but I guess if you don't want the attention maybe don't wear a TapOut top :)

OK Hostel was hardly a great movie
but  the tattoo is very memorable!


Logo competition


I saw a Logo competition for BJJ Centre, our sister SBGi club in Stockholm, Sweden. This is my priliminary sketch of a contribution. What do you guys think?


----Did You Like This Article?---

Drop me a line on parttimegrappler@ymail.com or explore some of the recommended past articles on the right...